Every months, new pratices with the social Network Instagram are emerging.
Young people in majority are influenced by the « influencers » to buy products or clothes.
Three women who like this social network publish, a picture of her every day with new clothes. But this article denounces overconsumption.
Buying clothes every week requires money, two of them work at the same time or earn money with their activities. But it isn’t enough to buy approximately 20 to 40 clothes per month.
At their disposal of girls, there are different options like secondhand clothes with Depop, it’s an American app where it is possible to buy and sell clothes. In France, it is the same thing with Vinted. It’s possible to go in thrift shops. This concept is cool because people who don’t enough money, can buy clothes half price or at low price.
Secondhand clothing has always existed but now, with a mobile phone or a computer it is easier to buy on this app. To finish, on this app you can buy clothes from the people you follow on instagram. For young people, fashion is buying on the web, because they think it is faster, but it isn’t always true.
Now, shops use this process, in particular Pretty Little Thing which wants to get rid of its items, and fights against waste. It sells its clothes at low prices. Or a few people buy during the sales period, because for them, it is no important to buy expensive clothes because they will wear them once or twice.
A principal purchase criterion is if the price isn’t worth, the clothing then it don’t buy that. But with Instagram, exposure is necessary, dressing in style without wearing the same clothes over and over again, sharing a dress code with its community is important or sharing on VCO, a website where it is possible to post pictures with links of your dress code. In France there is the same thing with 21buttons, and on this website people win money if anyone buys this product with the link on your profile.
Instagram tops in the fashion sector.
The goal/ aim is to fight against waste, numerous brands offer to sell eco-friendly clothing, but it is often very expensive for young people. In this article, women donate their clothes to poor countries like Nicaragua for example or their family in general, instead of keeping these clothes in their closet.
The problem is women do not inquire about the production of clothes, most of them are made in China or India with bad work conditions and where people are underpaid . It’s the case of the Fashion Nova brand, a clothes store where employees work in bad conditions with rats or roaches, children work for this brand, or illegal people and wages are low approximately 2,77 $ per hour or wage depends on to depend on productivity. This brand creates clothes for are elite of and on Instagram with this website there is more visibility than a brand’s website and it uses celebrities to advertise its products for example with Cardi B on her videoclip. But Fashion Nova doesn’t good image because with employees that are not paid, well encourages traffic . « The U.S. Federal Department found out it was happening at Fashion Nova in Los Angeles: the department discovered Fashion Nova clothing being made in dozens of factories that owed $3.8 million in back wages to hundreds of workers »
This brand sells cheap clothes but products seem too expensive to just try to impress.
The moral of the article is that we must act together against waste and that there are alternatives against over-consumption of products.
Jeane Nicolas LEA3
Sources : NEW YORK TIMES
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